I had a pretty awesome year this year.
It was intense and creatively challenging, but also very fulfilling.
To start the year I challenged myself to complete a body of work, to bring together a meaningful collection of artworks that stood as a group. That was realized with the Vasalisa series, and I feel like I completely nailed that challenge. I have taken a story that I love and represented it with my own images and words. Not only have I exhibited it twice, (the first time with only 6 of the images) but I have also self-published
a book and am now printing the series as postcards.
After the 10 prints were created it was then that I saw that I could produce original artworks and then gain leverage off these by moving into reproduction. I had the works professionally photographed and then saved as digital files that I could easily use on the blurb.com and vista print sites. These printing sites have easy to use platforms, and while the book publishing site is a bit pricey, I was able to create a new product within a budget I could afford.
In the beginning I wasn’t seeing the book or postcards as part of the end result. I just wanted to achieve a concise body of work. As well as this, I decided to keep my editions small, and have produced editions of 4 for each image, along with artist proofs. This was mainly due to issues around storage and that I have yet to grow a following of admirers / collectors.
By producing original artworks and then reproducing as postcard prints and a story book, I feel that I have created options for people who may wish to purchase artwork. Not everyone can afford to buy an original work, so a book with all the images in it or a postcard has been a good idea. I don’t think it devalues the work, the postcards have become a bit like extra advertising, who knows where they will be displayed! (They could well be sent across the country or the globe!)
The main lesson that I learnt was to have each task to mass printing done well. The photographic reproduction, the image setting and design of the book, even the reverse side of the postcards; proofed, tweaked, and even started over if not right first time! I know that if a new project presents as a contender for a book or postcard that I won’t have any trouble getting it done.
I stand back and look at this project with pride. It is one of my greatest achievements as an artist.
If you are interested in the postcards, you can find them here on etsy: http://www.etsy.com/au/shop/LittleAngiePresents
And the book : http://blur.by/1alqVcL